Not All Auctioneers Are Created Equal…

Choose Yours Wisely.

This past fall I attended an area estate auction. This auction was held by a firm that does a good number of auctions, but I had never had the opportunity to attend one of their auctions. Upon arriving, I registered for my buyer number and began to view the items for sale. This auction included some nice antiques, tools, toys, collectibles and small equipment.

At the time I was in the process of refurbishing an older Chevrolet C3500. This auction had a clean set of air ride truck seats. I knew the odds were slim that they would actually fit but decided to wait and bid on these truck seats. While suffering through the lack of organization at a non-cataloged auction and watching staff and bidders publicly collude with one another to keep prices low my time to bid was nearing.

truck seats in auctionThe auctioneer stated “Choice and Privilege” as he came to my dream seats. I heard it but I didn’t believe he meant to say it. These are easily $500 seats if you were to buy them new. The auctioneer asks for $25 and I flagged in. Of the 7-10 bidders left, I was the only interested party and the auctioneer said the magic word “SOLD”! I was a bit dumbfounded when he asked “Do you want them both?” Seriously? Who wants just one? I reluctantly conceded that he said “Choice & Privilege” and accepted my new found bounty, the pinnacle of pick-up seats for a grand total of $50.00

As I suspected, the dream seats did not fit. No problem, I’m an Auctioneer and will simply sell them at on of our auctions. This presented an opportunity to test our marketing against a firm that is more “old school” than Alliance. I placed the seats in one of our online only auctions. I sold them as a pair, the buyer got them both for one money, as it should be.

Effective Marketing is in our Secret Sauce…

The pair of burgundy air ride goddesses brought a total $555.50!! Ten times what I paid for them! (You can see the results by clicking here) The key is marketing to the right buyer, targeting the buyers who are going to buy the type of property offered in a specific auction.

Alliance creates a unique and specific marketing plan for each auction we conduct. We take a rifle approach, zeroing in on the most likely buyers for the specific property. Shotgun approach of newspaper ads and flyers do not work like they did just 10 to 15 years ago.

When you need to sell, call the proven marketers at Alliance and you too can benefit from getting 10 times what the other firm will get you.


Alliance Auctioneers teamWelcome to the new and improved Alliance Auctioneers website.

Our team has known for some time that we needed to revamp our site. As with anything in business, it just takes time and money. When we decided to move forward, we wanted to do three things:

  1. Provide you with information about upcoming auctions
  2. Educate you about the auction process
  3. Show you who we are as auctioneers

This new site is a success! It provides you a portal to

  • bid on items
  • learn more about our industry
  • learn about who we are as professional auctioneers

Today’s public is not as versed in auction knowledge as previous generations. Much of that gap comes from more people growing up in urban areas versus farm or rural areas. Farm and rural areas have historically had more auction activity where young people were exposed to live auctions. To help you become comfortable with the auction process, we want this page to be an educational resource into the exciting world of buying and selling by auction utilizing professional auctioneers.

Alliance Auctioneers never wants the fear of the unknown to prevent someone from attending any live auction event. Therefore, we are dedicating a large portion of this website to educating you. As time goes on, you will see short educational videos, pictures, and blog stories of auction successes and failures from around the auction globe, as well as, other auction and auctioneer educational content.

No Experience needed…

If you are new to auctions, we invite you to learn from our website and visit us at upcoming auctions. Upon arriving at any of our auctions, simply inform any uniformed team member that this is your first auction. You will be introduced and paired with one of our bid assistants that will walk you through the process. Our bid assistants will hold your hand during your first few bids until you are ready to fly solo.

We hope you enjoy our new website and we look forward to seeing you at an upcoming auction very soon.

Biddingly yours,
The Alliance Auctioneers Team